19/12/97

Beware the Orbaum Boycott

Call me eccentric, but I like to feel good about where my money goes.

    Some months ago, I began to notice our kitchen oven was not working so well. I put in it a frozen chicken, turned a couple of dials, and in a couple of hours it became apparent that the best I could hope for was a thawed chicken in maybe four days.
    It was the excuse I needed to go buy a new one. I told the store owner what I wanted, and he led me to a beautiful, gleaming work of art, assuring me it was utterly perfect for me. And what's more, it happened to be on sale. The best for the least, what more could I ask for?
    I was bedazzled. Then I remembered. 
    "Where's it made?" I asked.
    Beaming, he answered: "Germany."
    "Show me something else," I said.
    His eyes popped. "But sir, they make the best ovens in the world."
    Which is precisely why I won't buy it, I said through clenched teeth.
    He did not understand.
    Controling my anger, I asked him if the words "Germany" and "ovens" didn't have any special, odious significance.
    "Oh, that."
    Yes, that.
    Call me eccentric, but I like to feel good about where my money goes. I call it conscientious consumerism. It's my own way of saying there's a price to pay: kill six million of my people, and you've lost my business. Yeah, I take such things personally.
    I've been putting my money where my principles are since I was young. It started with German products; it is now rather out of control.
    I can't make a simple choice without those mental voices of Good and Evil getting involved.
    "Whoa, there: you really gonna watch that movie starring that neo-Nazi Jew-baiting witch Vanessa Redgrave?"
    "So what, she's gonna get paid extra if he watches it on TV? Let him watch; it doesn't mean he supports her politics."
    Was I the only Israeli supporting ITV's noble boycott of Roald Dahl?
    When the Olympics come around, or the World Cup, I agonize. Whom should I root for, Brazil, which gave sanctuary to Nazis, or Greece, which kowtows to Arab terrorists? France, with its awful record of political prostitution, or England, with its antipathy to post-Holocaust Jewish national aspirations?
    I know, I know -- to most people it's just a soccer game, or a track meet. To me, it's the Jewish Question.
    "You won't buy German," a voice drones at me, "but you'll buy Made in Spain? Have you forgotten?"
    "That was 505 years ago," its alter ego responds.
    "Yeah, well maybe the farmer who grew the olives to make that oil is a direct descendent of an Inquisitor."
    "And maybe he's a Jew."
    It should have been easy taking a stand against one country, if not for that voice.
    "You declare war on Germany, but not Poland?"
    "OK, then: Germany and Poland."
    "Italy was on their side. And the Austrians, feh. What about the Russians, Latvians, Lithuanians, Ukrainians, Yugoslavians, --"
    "OK, OK, so all of Europe."
    "And Canada was so nice to us during the war? What, there's no antisemitism in America?"
    "But --"
    "... the non-aligned countries, the former Communist Bloc, the Moslem world ..."
    I cannot with a clear conscience patronize anyone anymore. Well, not quite: after I eliminate everyone who's ever given us a rough time (all of Christiandom, for instance), there's not much left but certain undiscovered tribesmen who've never heard of the Jews. Though I can never be certain: for all I know their ancestors may have been cannibals who once ate one.
    I can't even buy a nice Jaffa orange without wondering: was the fertilizer imported?
    Here's a perfect example: my life insurance policy. I chose a nice Israeli company -- which was recently bought out by Generali, which refused to honor insurance policies on Holocaust victims unless the Nazis were thoughtful enough to issue a death certificate.
    I can't buy Swiss anymore. Swiss-made used to be a wonderful alternative to German-made, but now? God forbid I should enrich those thieving bastards.
    (That's why I refuse to get one of those secret Swiss bank accounts -- because they tend to be held secret from the account holders.)
    I could survive nicely if I bought nothing but Japanese. To them we're just white people. They're not of a religion we've ever been at odds with. They never once had an antisemitic pogrom. But I can't buy Japanese because they cooperated with the boycott of Israel.
    That's why I boycott Japan.
    And Pepsi. You'll never see me drinking a Pepsi. It was convenient and profitable for Pepsi to stick it to us by going along with the Arab boycott, while Coke refused to bend to antisemitic extortion. Now that it's convenient and profitable for Pepsi to take our money without weighing morality, I should abandon the cola that remained loyal to me? Uh-uh: Coke, for me, is it.
    (Here's my own version of the Pepsi Challenge: should any Pepsi PR person read this, I dare you to drop by my office with a case of the stuff, to see what I do with it. I will then invite the world media to a press conference, to be held in The Jerusalem Post toilets, to demonstrate my disdain.)
    Which is also why the only Japanese car I could possibly buy is a Subaru. 
    You must understand, I'm not one of those Jews who sees an antisemite under every rock. I would guess 2 percent of them hate us, 2 percent love us, and 96 percent of them have no opinion. (The poll has a 100 percent margin of error.) It's just that once this ethical snowball started rolling, it had a snowball's hope in hell of stopping.
    I've tried to stop this silliness, to buy without conscience, to put my own considerations first, even if it meant patronizing a company that got rich on Jewish slave labor. But I found that taking a Bayer's aspirin made me feel sick.
    Funny thing is, I have no problem buying Arab products. Maybe because they have justifiable reasons for hating us, I don't know. The difference is, I suppose, the measure of cynicism in the antipathy. Nah. That sounds like I know what I'm talking about: what it amounts to is a gut feeling. I'd sooner buy a Palestinian beer than a German one -- supporting a current enemy rather than a former one, even though the Germans now flail at our feet expressing remorse.
    "Flawed logic," says one of the voices. I shrug.
    Don't think me completely wacko. I buy American. Abiding by the Apathetic Ninety-Six Percent Theory, I can usually ignore the Voices' debate and buy French, British, yes, even Swiss. (But not Pepsi.)
    I've even compromised my credo to the extent that I own a fortune in Disney videos, notwithstanding ol' Walt's antisemitism. Like, what am I gonna tell my kids -- that I won't buy them Pocahontas because some long-dead guy wrinkled his nose at Jews 50 years ago? 
    But sometimes that old persecution complex kicks in, and I wonder just who the hell is profiting from this here Jew. On days like that, I check my PBL (personal boycott list), and find that I can, with clear conscience, buy nothing imported but smoked fish and jam, because I can only patronize Denmark and Bulgaria.
    Oh, yes. And Micronesia too.